EXCELLAPRO Nan Stage 3 Follow Up Formula Milk Powder for Babies 12+ Months with DHA & ARA - 400g Bag-in-Box Pack

Excellapro Nan Stage 3 Follow Up Formula Milk Powder is a specially designed formula for babies after 12 months of age. Made with DHA and ARA, it helps support brain and eye development in growing infants.

Key Features: - Specifically formulated for babies after 12 months - Contains DHA and ARA for brain and eye development - Comes in a convenient 400g bag in box pack

This formula is ideal for parents looking to transition their babies to follow-up formula after they turn one year old. It provides essential nutrients to support their growth and development during this crucial stage.

Pros: - Easy to prepare and feed to babies - Helps support brain and eye development - Convenient packaging for storage and travel Cons: - Some babies may not like the taste - May be more expensive than regular formula options on the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains essential nutrients like DHA & ARA suitable for babies 12+ months.	FSSAI
Brand Strength	20	10	Established brand with good reputation for quality and safety.	Brand Equity
Category Momentum	20	15	Growing demand for premium baby nutrition products in Indian market.	Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium baby formula brands.	Retail360
Competition	10	6	Facing competition from both global and local brands offering similar products.	MarketWatch
Use-case Advantage	5	5	Tailored for the nutritional needs of babies transitioning to solid foods.	Parenting Today
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium baby formula with strong brand and competitive pricing.

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