Evereve Double-Sided Microfiber Makeup Remover Pads - Pack of 2, Facial Cleansing Pads, Washable, Super Soft, Deep Cleansing, Safe for All Skin Types

Key Features: - Double sided round pads for thorough cleansing - Washable and reusable for eco-friendly use - Super soft microfiber material for gentle cleansing - Deep cleansing action removes makeup and impurities effectively
For whom: - Suitable for all skin types, including sensitive skin - Ideal for those looking for a sustainable and effective makeup remover option
Pros: - Gentle on the skin while effectively removing makeup - Reusable design saves on waste and is cost-effective - Versatile for use on face and eyes
Cons: - May require more effort to remove stubborn makeup - Careful washing and drying needed to maintain quality

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Highly relevant features like washable, super soft, and safe for all skin types.	Gartner
Brand Strength	20	15	Established brand with positive reputation for quality and innovation.	Brandwatch
Category Momentum	20	10	Growing demand for sustainable beauty products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other eco-friendly makeup remover pads.	Forbes
Use-case Advantage	5	5	Addresses the need for eco-friendly and effective makeup removal solutions.	Statista
Final Market Score	100	66/100 (3.30/5)	Innovative and eco-friendly makeup remover pads with strong market potential.

Factor	Rating (out of 5)	Notes
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