ESN Lean Protein - Chocolate Boost 2kg

About Product: ESN Lean Whey Protein is a high-quality protein supplement designed to help support muscle growth and recovery. It contains 23.5g of protein per serving, along with added ingredients like green tea leaf extract, L carnitine, and digestive enzymes. Key Features: - 23.5g of protein per serving - 200mg of green tea leaf extract - 1g of L carnitine - Digestive enzymes for better absorption - Crave Control Complex to help with appetite control For whom: This product is ideal for individuals looking to build lean muscle mass, support their workout recovery, and improve their overall protein intake. It can be used by both men and women who are looking to meet their fitness and nutrition goals. Pros: - High protein content - Added ingredients for additional benefits - Digestive enzymes for better absorption - Crave Control Complex can help with appetite control Cons: - May not be suitable for those with allergies to dairy or soy - Some users may find the taste too sweet

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers a comprehensive mix of protein and additional supplements.	Healthcare India
Brand Strength	20	15	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for diet & nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Today
Competition	10	6	Facing competition from other established protein supplement brands in India.	Nutrition Insights
Use-case Advantage	5	5	Addresses multiple needs like protein intake, energy boost, and appetite control.	Fitness Magazine
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian diet & nutrition market with strong brand and competitive pricing.

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