ENO Chewy Bites Orange Flavour - Chewable Antacid Tablets for Gentle & Effective Acidity Relief, Pack of 30 Tabs

Key Features: - Chewable antacid for quick and effective relief from acidity - Orange flavor for a pleasant taste - Convenient pack of 30 tabs for on-the-go relief
For whom: - Individuals suffering from acidity or heartburn - People looking for a tasty and convenient antacid option
Pros: - Easy to consume and portable - Provides quick relief from acidity - Pleasant orange flavor makes it enjoyable to take
Cons: - May not be suitable for those with specific dietary restrictions - Some individuals may prefer traditional antacid forms over chewable tablets

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Chewable format and orange flavor align well with consumer preferences in India.	Nielsen
Brand Strength	20	10	EN0 is a trusted brand in the antacid category in India.	Euromonitor
Category Momentum	20	15	Growing demand for digestive health products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other established antacid brands.	Statista
Use-case Advantage	5	5	Convenient packaging and quick relief for acidity issues.	Kantar
Final Market Score	100	66/100 (3.30/5)	EN0 Chewy Bites Orange Flavour positioned well in the Indian antacid market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—