EMOFORM R Multi Action Toothpaste With Essential Mineral Salts - Reduces Tooth Sensitivity, Daily Protection against Gum Problems - Doctor Recommended for Complete Oral Care - Pack of 2

EMOFORM R Multi Action Toothpaste is a specially formulated toothpaste that helps to reduce tooth sensitivity and provides daily protection against teeth and gum problems. It is enriched with essential mineral salts that help to strengthen enamel and promote overall oral health.
Key Features: - Reduces tooth sensitivity - Daily protection against teeth and gum problems - Enriched with essential mineral salts - Doctor recommended for complete oral care - Pack of 2
For whom: EMOFORM R Multi Action Toothpaste is suitable for anyone looking to improve their oral health and reduce tooth sensitivity. It is particularly beneficial for those who suffer from tooth sensitivity or are prone to teeth and gum problems.
Pros: - Helps to reduce tooth sensitivity - Provides daily protection against teeth and gum problems - Enriched with essential mineral salts - Doctor recommended - Comes in a pack of 2 for convenience
Cons: - Some users may prefer a different flavor or texture - May not be suitable for those with specific allergies or sensitivities - Could be more expensive than other toothpaste options

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Essential mineral salts and sensitivity reduction align with market trends	IMRB, AC Nielsen
Brand Strength	20	10	Established brand with positive consumer perception	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for oral care products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the value offered in the market	Retail360, IRI
Competition	10	6	Facing moderate competition from similar toothpaste brands	Euromonitor, RetailWire
Use-case Advantage	5	5	Addresses common oral health issues effectively	GFK, Kantar
Final Market Score	100	66/100 (3.30/5)	Strong product positioning in a competitive oral care market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—