ELEGANT CALARISE Calamine Lotion with Aloe Vera and Zinc Oxide 100ml - Soothes Skin Itching, Soothing, and Rashes

This Calamine lotion by Elegant Calarise is specifically formulated to relieve skin itching and irritation. Enriched with Aloe Vera and Zinc Oxide, it provides a soothing and calming effect on irritated skin.

Key Features:
- Contains Calamine, Aloe Vera, and Zinc Oxide
- Helps in relieving skin itching and irritation
- Soothes rashes and redness
- Suitable for all skin types

This lotion is ideal for anyone experiencing skin itching, redness, or rashes. It can be used by adults, children, and infants for relief from various skin irritations.

Pros:
- Provides instant relief from itching
- Has a cooling effect on the skin
- Helps in reducing redness and inflammation
- Can be used on sensitive skin

Cons:
- May have a slight drying effect on the skin
- Some users may not like the scent
- Packaging could be improved for easier application on the skin.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular ingredients for skin soothing and relief.	Healthline
Brand Strength	20	18	Established brand with positive reputation in the market.	Brandwatch
Category Momentum	20	15	Growing demand for skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing moderate competition from other established brands in the segment.	Nielsen
Use-case Advantage	5	5	Addresses common skin issues like itching and rashes effectively.	WebMD
Final Market Score	100	76/100 (3.80/5)	Well-positioned product with strong brand and feature fit in a growing skincare market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—