Earth Rhythm Ultra Defence Hybrid Sunscreen SPF 50 PA UVA Broad Spectrum Lightweight Non-Sticky Non-Greasy Sunscreen for Men and Women - 50ml

About Product: Earth Rhythm Ultra Defence Hybrid Sunscreen is a high SPF 50 PA+++ sunscreen that provides broad spectrum protection against UVA and UVB rays. It is lightweight and does not leave a white cast on the skin. The formula is non-sticky and non-greasy, making it perfect for daily use. Key Features: - SPF 50 PA+++ for high level of sun protection - Broad spectrum coverage against UVA and UVB rays - Lightweight formula that does not leave a white cast - Non-sticky and non-greasy for comfortable wear - Suitable for both men and women - Comes in a convenient 50ml size that is perfect for on-the-go use For whom: Earth Rhythm Ultra Defence Hybrid Sunscreen is suitable for all skin types and is ideal for anyone looking for a high SPF sunscreen that is lightweight and comfortable to wear. It is perfect for both men and women and can be used daily as part of a skincare routine. Pros: - High SPF 50 PA+++ protection - Broad spectrum coverage against UVA and UVB rays - Lightweight formula that does not leave a white cast - Non-sticky and non-greasy for comfortable wear - Suitable for all skin types and for both men and women Cons: - Some users may prefer a larger size option for extended use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers broad-spectrum protection suitable for both men and women.	Gartner
Brand Strength	20	18	Earth Rhythm is a trusted brand known for quality skincare products.	Brandwatch
Category Momentum	20	15	Growing demand for high SPF sunscreens in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end sunscreens in India.	Euromonitor
Competition	10	8	Facing competition from established sunscreen brands in the Indian market.	Forbes
Use-case Advantage	5	5	Lightweight and non-greasy formula ideal for daily use in Indian climate.	Statista
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Earth Rhythm Ultra Defence Hybrid Sunscreen well in the competitive Indian sunscreen market.

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