Earth Rhythm Shikakai Shampoo Bar for Hair Fall with Shikakai, Curry Leaf, Reeta, and Amla Extracts - Men and Women - Sulfate and Paraben Free - 80g Tin Packaging

The Earth Rhythm Shikakai Shampoo Bar is a natural hair care product that is specifically formulated to help with hair fall. It contains ingredients such as Shikakai, Curry Leaf, Reeta, and Amla extracts, which are known for their nourishing and strengthening properties.

Key Features: - Contains natural ingredients - Sulphate and paraben free - Comes in tin packaging for easy storage and travel - 80gm size, making it convenient for daily use

This shampoo bar is suitable for both men and women who are looking to address issues related to hair fall and want a more sustainable and eco-friendly hair care option.

Pros: - Nourishing ingredients promote healthy hair growth - Free from harsh chemicals - Eco-friendly packaging - Convenient for travel

Cons: - May take some time to adjust to using a shampoo bar for those accustomed to liquid shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Rich in natural extracts known for hair fall control	Brand website, Beauty magazines
Brand Strength	20	10	Established brand with positive customer reviews	Amazon, Flipkart
Category Momentum	20	15	Growing demand for natural hair care products in Indian market	Mintel
Price Positioning	20	8	Competitively priced compared to similar shampoo bars	Retail Gazette
Competition	10	10	Facing competition from other established natural hair care brands	Business Standard
Use-case Advantage	5	5	Convenient tin packaging ideal for travel	TripAdvisor
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing Indian market for natural hair care products.

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