Durex Cherry Flavoured 50ml Water-Based Lubricant Gel for Men and Women - Compatible with Condoms and Toys, Long-Lasting Pleasure

About Product: Durex Lube Cherry Flavoured Lubricant Gel is a water-based lubricant designed to enhance pleasure during intimate moments. It has a delicious cherry flavour that adds a fun element to your experience. Key Features: This lubricant is compatible with condoms and toys, making it versatile for various types of intimate activities. It is long-lasting, providing smooth and comfortable lubrication throughout your playtime. For whom: This product is suitable for both men and women who want to enhance their intimate moments with a delicious cherry flavour. It is perfect for couples looking to add an extra element of excitement to their bedroom activities. Pros: - Cherry flavour adds a fun and playful element to intimacy - Water-based formula is safe to use with condoms and toys - Long-lasting lubrication provides continuous pleasure Cons: - Some users may not enjoy the cherry flavour - May require reapplication for prolonged playtime

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Cherry flavor and compatibility with condoms and toys cater to diverse consumer preferences.	Hindu, Livemint
Brand Strength	20	15	Durex is a well-established and trusted brand in the Indian market.	TOI, Business Standard
Category Momentum	20	10	Growing demand for intimate wellness products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, Business Today
Competition	10	6	Facing competition from both local and international brands offering similar products.	Financial Express, The Tribune
Use-case Advantage	5	5	Long-lasting pleasure formulation enhances user experience and satisfaction.	Hindustan Times
Final Market Score	100	66/100 (3.30/5)	Durex Cherry Flavoured Lubricant Gel holds a strong position in the growing Indian intimate wellness market.

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