Duracell Ultra 9V Battery for High Drain Devices - Pack of 1 - Smoke Alarms, Radios, Smoke Detectors

Duracell Ultra 9V Battery is a reliable and long-lasting power source for high drain devices such as smoke alarms, radios, and smoke detectors.

Key Features:
- Long-lasting power
- Ideal for high drain devices
- Mercury-free
- Duralock technology for guaranteed freshness
For individuals and households who rely on high drain devices for safety and convenience, Duracell Ultra 9V Battery is a must-have. Whether you need to power a smoke alarm for your home or a radio for emergency communication, this battery pack ensures reliable performance.

Pros:
- Long-lasting power for peace of mind
- Mercury-free composition for eco-friendly use
- Duralock technology preserves freshness
Cons:
- Higher initial cost compared to standard batteries
- May not be as cost-effective for low drain devices

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Suitable for high drain devices like smoke alarms and detectors.	GfK
Brand Strength	20	10	Duracell is a well-established and trusted brand in India.	BrandZ
Category Momentum	20	15	Growing demand for high-quality batteries in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar high-quality batteries.	Euromonitor
Competition	10	6	Facing competition from local and international battery brands.	Canalys
Use-case Advantage	5	5	Addresses critical safety needs in Indian households.	Mintel
Final Market Score	100	66/100 (3.30/5)	Duracell Ultra 9V Battery holds a strong position in the Indian market for high drain devices.

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