Drools Focus Puppy Super Premium Dry Dog Food - Chicken Flavour - 4kg

About Product: Drools Focus Puppy Super Premium Dry Dog Food in chicken flavour is specially formulated to meet the nutritional needs of growing puppies. It is made with high quality ingredients to support healthy growth and development.

Key Features: - Rich in protein to support muscle growth - Contains essential vitamins and minerals for overall health - Chicken flavour to appeal to picky eaters - Crunchy kibble helps promote dental health

For whom: This dog food is ideal for puppies of all breeds who are in their growing stage and need a balanced diet to support their development.

Pros: - High quality ingredients - Helps support healthy growth - Delicious chicken flavour - Promotes dental health

Cons: - Some puppies may be sensitive to chicken flavour - Packaging may not be resealable for freshness.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Chicken flavor and super premium quality align well with market trends.	Livemint, NDTV
Brand Strength	20	18	Drools is a well-established brand with strong customer loyalty.	Business Standard, Hindu
Category Momentum	20	15	Growing demand for premium pet food in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Economic Times, Business Today
Competition	10	8	Facing competition from other premium brands offering similar products.	Financial Express, India Today
Use-case Advantage	5	5	Tailored for the specific dietary needs of puppies, a niche segment.	Times of India
Final Market Score	100	76/100 (3.80/5)	Strong brand and product offering in a growing premium pet food market.

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