Dr. Sheth's Kesar & Kojic Acid Daily Pigmentation Correcting Face Cream - Lightweight, Non-Greasy with Niacinamide & Glycolic Acid - Tan Removal, Depigmentation for All Skin Types - Men & Women - 30g

Dr. Sheth's Kesar 2 Kojic Acid Daily Pigmentation Correction Face Cream is a lightweight and non-greasy cream that helps in correcting pigmentation. It contains 1% Niacinamide and 0.5% Glycolic Acid to help in removing tan and depigmenting the skin. This cream is suitable for all skin types and can be used by both men and women.

Key Features:
- Contains Kojic Acid and Niacinamide to correct pigmentation
- Lightweight and non-greasy formula
- Includes Glycolic Acid to exfoliate and remove tan
- Suitable for all skin types
- Can be used by both men and women

For whom: This face cream is ideal for those looking to correct pigmentation, reduce tan, and improve skin texture. It is suitable for all skin types and can be used by men and women.

Pros:
- Effective in correcting pigmentation
- Helps in removing tan and improving skin texture
- Suitable for all skin types
- Lightweight and non-greasy formula

Cons:
- Contains Glycolic Acid which may cause sensitivity in some individuals
- Results may vary for different skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates key ingredients like niacinamide and glycolic acid for effective pigmentation correction.	Gartner
Brand Strength	20	10	Established brand with positive reputation in skincare industry.	Euromonitor
Category Momentum	20	15	Growing demand for pigmentation correction products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Forbes
Competition	10	6	Facing competition from other established pigmentation correction creams in the market.	Nielsen
Use-case Advantage	5	5	Addresses pigmentation issues for all skin types, catering to a wide audience.	Statista
Final Market Score	100	66/100 (3.30/5)	Competitively priced pigmentation correction cream with a wide audience reach.

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