Dr. Sheth's Haldi Hyaluronic Acid Oil-Free Lightweight Moisturizer - Rehydrates Dull Skin with Hyaluronic Acid & Cica Extract - Aqua Boosters - 50G for Women and Men

- This product from Dr. Sheth's is a Haldi Hyaluronic Acid Oil Free Moisturizer. It is a lightweight moisturizer that helps rehydrate dull skin with the power of hyaluronic acid, cica extract, and aquaporin boosters.
- Key features of this moisturizer include its oil-free formula, making it perfect for those with oily or combination skin. It also contains hyaluronic acid which helps to hydrate the skin and improve its overall appearance.
- This moisturizer is suitable for both women and men. It is designed for those looking to rehydrate their skin and improve its overall texture and appearance.
- Pros of this product include its lightweight formula, making it perfect for everyday use. It also contains cica extract which helps to soothe and calm irritated skin.
- Cons of this product may include its smaller size of 50g, which may not last as long as larger sized moisturizers. Additionally, some users may prefer a moisturizer with a thicker consistency.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Key features like Hyaluronic Acid and Cica Extract align with current market trends	Vogue
Brand Strength	20	18	Strong brand reputation in skincare segment in India	Brand Equity
Category Momentum	20	15	Growing demand for lightweight moisturizers in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail Today
Competition	10	0	Intense competition from established and emerging skincare brands in India	Femina
Use-case Advantage	5	3	Addresses the need for oil-free moisturizers suitable for both men and women	Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned lightweight moisturizer with strong brand backing in a competitive Indian skincare market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—