Dr. Scholl's Callus Remover with Advanced Duragel Technology - 4 Pack

The Dr Scholl's Callus Remover with Advanced Duragel Technology Filer is a convenient and effective tool for removing calluses and rough skin on feet. The pack includes 4 individual files for multiple uses.

Key Features: - Advanced Duragel Technology for softer and smoother skin - Easy to use design for precise filing - Helps to reduce calluses and rough patches on feet - Portable and travel-friendly pack of 4 files

For whom: This product is perfect for anyone looking to improve the appearance and feel of their feet by safely removing calluses and rough skin. It is suitable for both men and women of all ages.

Pros: - Advanced Duragel Technology for efficient removal of calluses - Easy to use and compact design for on-the-go use - Pack of 4 files ensures long-lasting use - Helps to improve the overall appearance of feet

Cons: - Some users may find it takes time to see significant results - May not be suitable for very sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced Duragel Technology meets consumer needs for effective callus removal.	GFK
Brand Strength	20	15	Dr. Scholl's is a well-known brand in India with a trusted reputation.	Brandwatch
Category Momentum	20	10	Growing demand for foot care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar callus removers in the market.	Euromonitor
Competition	10	6	Facing moderate competition from other callus remover brands in the market.	Retail360
Use-case Advantage	5	5	Addresses a common foot problem faced by many consumers in India.	AC Nielsen
Final Market Score	100	66/100 (3.30/5)	Dr. Scholl's Callus Remover with Advanced Duragel Technology is well-positioned in the Indian market with strong brand recognition and competitive pricing.

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