DR RASHEL Korean Glass Skin Essence Face Pack: Brightening & Hydrating Facial Mask for Smooth, Glowing Skin - Pore Refining with Natural Extracts

Key Features: - Contains natural extracts such as aloe vera, green tea, and cucumber for nourishing and hydrating the skin - Helps in brightening and evening out skin tone - Refines pores and smoothens skin texture - Suitable for all skin types
For whom: - Ideal for those looking to achieve a glass skin effect - Suitable for individuals with dry or dull skin - Perfect for those wanting to refine their pores and improve skin texture
Pros: - Hydrates and nourishes the skin effectively - Gives a smooth and glowing complexion - Helps in achieving a glass skin effect - Refines pores and improves skin texture
Cons: - May not show drastic results for those with severe skin concerns - Some individuals may be sensitive to the natural extracts in the formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains popular natural extracts for skin brightening and hydration	Vogue
Brand Strength	20	15	Strong brand reputation in skincare segment	Brandwatch
Category Momentum	20	10	Growing demand for Korean skincare products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail360
Competition	10	9	Facing moderate competition from other Korean skincare brands	Cosmopolitan
Use-case Advantage	5	2	Addresses key skin concerns like pore refining and glow enhancement	Elle
Final Market Score	100	66/100 (3.30/5)	Competitively positioned Korean skincare face pack with strong brand and feature fit

Factor	Rating (out of 5)	Notes
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