Dr. Foot Callus Remover Gel with Urea, Coconut Oil, and Aloe Vera - Foot Cream for Cracked Heels and Dead Skin - Foot Cleaner for Men and Women

Key Features: - Contains urea, coconut oil, and aloe vera for effective removal of dead skin and calluses - Specifically designed for cracked heels and rough skin on the feet - Suitable for both men and women

For whom: - Individuals with rough and callused feet - Those looking for a gentle yet effective foot cream for cracked heels

Pros: - Hydrating formula helps to soften and smooth rough skin - Urea helps to exfoliate dead skin cells effectively - Coconut oil and aloe vera provide nourishment and moisture to the skin

Cons: - Some users may find the scent of coconut oil and aloe vera to be overpowering - May take some time to see noticeable results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective ingredients for cracked heels and dead skin.	Dermatologist Times
Brand Strength	20	10	Established brand with positive consumer perception.	Brandwatch
Category Momentum	20	15	Growing demand for foot care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	6	Facing moderate competition from other foot care brands.	Euromonitor
Use-case Advantage	5	5	Addresses common foot problems for both men and women.	Healthline
Final Market Score	100	66/100 (3.30/5)	Competitively priced foot cream with effective ingredients for cracked heels.

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