Dove Original Stick Antiperspirant Deodorant for Women, 40ml

About Product: Dove Original Stick Anti Perspirant Deodorant is specially designed for women to provide long-lasting protection against sweat and odor. Its gentle formula is suitable for all skin types and is free from alcohol, making it perfect for daily use.

Key Features: - 48-hour protection - Alcohol-free formula - Dermatologically tested - Moisturizing properties to keep skin soft and smooth

For whom: This deodorant is ideal for women who are looking for a reliable and gentle antiperspirant to keep them feeling fresh and confident throughout the day.

Pros: - Long-lasting protection - Gentle on skin - Moisturizing properties - Suitable for all skin types

Cons: - Some users may prefer a different scent - May leave white marks on clothing if not fully dried before dressing

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	40ml size is popular and convenient for Indian consumers.	Euromonitor
Brand Strength	20	18	Dove is a well-established and trusted brand in the Indian market.	Nielsen
Category Momentum	20	15	Growing demand for personal care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	8	Facing competition from other established brands in the same category.	IRI
Use-case Advantage	5	5	Effective antiperspirant and deodorant combination for daily use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Dove Original Stick Antiperspirant Deodorant for Women holds a strong position in the competitive Indian personal care market.

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