Dewy Watermelon Glow Gel Face Wash with Vitamin C & Cucumber for Glowing Skin, Pigmentation & Dark Spot Reduction - Normal, Combination, Oily Skin - 200ml (Pack of 2)

Dot Key Watermelon Super Glow Gel Face Wash is a refreshing and nourishing facial cleanser that helps in achieving glowing skin. Infused with Vitamin C and cucumber extracts, it not only cleanses the skin but also helps in reducing pigmentation and dark spots.

Key Features: - Enriched with Vitamin C and cucumber extracts - Helps in reducing pigmentation and dark spots - Suitable for normal, combination, and oily skin types - Comes in a pack of 2, each bottle of 200ml

For whom: This face wash is ideal for individuals looking to achieve glowing skin and reduce pigmentation and dark spots. It is suitable for those with normal, combination, and oily skin types.

Pros: - Refreshing formula that leaves the skin feeling clean and nourished - Helps in achieving glowing skin - Effective in reducing pigmentation and dark spots

Cons: - May not be suitable for individuals with sensitive skin - Contains fragrance, which may be a concern for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with key ingredients for skin brightening.	Vogue
Brand Strength	20	18	Established brand with positive reputation in skincare sector.	Brandwatch
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, appealing to budget-conscious consumers.	Retail360
Competition	10	8	Facing competition from similar gel face wash products in the market.	Cosmopolitan
Use-case Advantage	5	5	Addresses common skin concerns like pigmentation and dark spots.	Elle
Final Market Score	100	76/100 (3.80/5)	Competitively priced gel face wash with innovative formulation, strong brand, and growing demand.

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