DexoGrow Nutritious Milk Drink for Kids Ages 2-6 with Iron and Probiotics, Zero Added Sucrose, 400g BIB

DexoGrow Nutritious Milk Drink is a specially formulated drink for children aged 2-6 years old. It is packed with essential nutrients and vitamins to support healthy growth and development.

Key Features: - Contains Iron and Biotics for strong immunity - Zero added sucrose for a healthier option - Comes in a convenient 400g BIB packaging for easy storage and serving

For whom: This nutritious milk drink is ideal for parents looking to provide their young children with a balanced and healthy alternative to regular milk. It is suitable for children aged 2-6 years old who need extra nutrients for growth and development.

Pros: - Rich in essential nutrients like Iron and Biotics - Zero added sugar for a healthier option - Convenient packaging for easy storage and serving

Cons: - May not be suitable for children with dairy allergies or lactose intolerance.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains essential nutrients like iron and probiotics suitable for kids aged 2-6.	NutritionInsight
Brand Strength	20	10	Established brand with good reputation in the nutrition segment.	BrandZ
Category Momentum	20	15	Growing demand for nutritious kids' drinks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established brands in the segment.	Euromonitor
Use-case Advantage	5	5	Addresses the specific nutritional needs of young children effectively.	GroceryToday
Final Market Score	100	66/100 (3.30/5)	Well-positioned nutritious milk drink for kids in a growing market.

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