Dettol Lemon Washing Machine Cleaner

Dettol Washing Machine Cleaner Lemon is a powerful solution designed to clean and disinfect your washing machine, eliminating 99.9% of bacteria and odors to keep your machine running smoothly and your clothes smelling fresh.

Key Features: - Removes limescale and residue buildup - Kills bacteria and germs - Leaves a fresh lemon scent - Easy to use – simply pour into the detergent drawer and run a hot wash cycle

For whom: Dettol Washing Machine Cleaner Lemon is perfect for busy households looking to maintain the hygiene of their washing machine and keep their laundry smelling clean and fresh.

Pros: - Effectively removes mold, mildew, and odors - Helps extend the life of your washing machine - Easy to use with no need for additional cleaning products

Cons: - May require multiple uses for heavily soiled machines - Scent may be too strong for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective lemon formula for washing machines, addressing consumer needs.	Hindu, Livemint
Brand Strength	20	18	Dettol is a trusted brand known for quality and reliability.	TOI, Business Standard
Category Momentum	20	15	Growing demand for hygiene products in Indian households.	Mint, ET
Price Positioning	20	10	Competitively priced compared to similar products in the market.	ET, Business Today
Competition	10	10	Facing competition from other established washing machine cleaner brands.	Mint, TOI
Use-case Advantage	5	3	Unique solution for maintaining washing machine hygiene easily.	Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Dettol Lemon Washing Machine Cleaner holds a strong position in the Indian market due to its brand strength and effective features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—