Dettol Skincare Moisturizing Liquid Handwash Refill - Buy 1 Get 1 Free (675ml x 2) - Antibacterial Formula for 10x Better Germ Protection

About Product:

The Dettol Liquid Handwash Refill Skincare is a moisturizing hand wash that comes in a convenient buy 1 get 1 free pack. The antibacterial formula provides 10x better germ protection, making it a reliable option for keeping your hands clean and healthy.

Key Features:

- Moisturizing hand wash
- Buy 1 get 1 free pack
- 10x better germ protection
- Antibacterial formula
- Convenient refill pack

For Whom:

This handwash is suitable for individuals of all ages who want to maintain good hand hygiene and keep germs at bay. The moisturizing formula makes it gentle on the skin, making it ideal for daily use.

Pros:

- Provides 10x better germ protection
- Moisturizing formula keeps hands soft and hydrated
- Convenient buy 1 get 1 free pack
- Antibacterial properties help prevent the spread of germs

Cons:

- Some users may not prefer the skincare scent
- The bottle size may be too bulky for travel purposes
- May not be suitable for individuals with sensitive skin or allergies to certain ingredients

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large refill pack size and antibacterial formula are key for Indian consumers.	The Hindu, CNBC
Brand Strength	20	18	Dettol is a trusted brand known for quality and reliability.	Business Standard, Livemint
Category Momentum	20	15	Growing demand for hygiene products in Indian market.	Mint, ET
Price Positioning	20	10	Competitively priced especially with the Buy 1 Get 1 offer.	Economic Times, Business Today
Competition	10	8	Facing competition from other established brands in the handwash segment.	Financial Express, India Today
Use-case Advantage	5	5	Promotes better germ protection compared to regular handwashes.	Hindustan Times
Final Market Score	100	76/100 (3.80/5)	Strong brand and features position Dettol Skincare Handwash well in the Indian hygiene market.

Factor	Rating (out of 5)	Notes
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Festive Sales	0.0	—
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