Dermafique Aqua Surge Shower Gel 500ml Body Wash with Sea Mineral & Pro Vitamin B5 for Hydrated Skin - Paraben and Sulfate Free - Suitable for Sensitive & Normal Skin - Dermatologist Tested - Unisex Formula

- Dermafique Aqua Surge Shower Gel is a 500ml body wash that is suitable for both women and men. It is free from parabens, SLS, and SLES, making it safe for sensitive and normal skin types.

- Key Features: Enriched with sea mineral and Pro Vitamin B5, this shower gel helps hydrate the skin and keep it moisturized throughout the day. It has a gentle formula that is dermatologist tested to ensure safety and effectiveness.

- For whom: This shower gel is suitable for those with sensitive or normal skin who are looking for a hydrating and skin-nourishing body wash. It is ideal for both men and women who want a gentle yet effective cleanser.

- Pros: The Dermafique Aqua Surge Shower Gel is free from harsh chemicals like parabens, SLS, and SLES, making it safe for daily use. It is enriched with sea minerals and Pro Vitamin B5 to keep the skin hydrated and healthy.

- Cons: Some users may find the fragrance of the shower gel too strong or overpowering. It may not be suitable for those who prefer a more subtle or fragrance-free body wash.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sea mineral & Pro Vitamin B5 formulation aligns with the trend towards natural and nourishing skincare products in India.	Vogue India, Elle India
Brand Strength	20	18	Dermafique is a well-known brand with a strong presence in the skincare segment in India.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for premium body wash products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to other premium body wash products in the Indian market.	The Economic Times, India Today
Competition	10	8	Facing competition from established brands like Dove, Nivea, and The Body Shop in the premium body wash segment in India.	Hindustan Times, Livemint
Use-case Advantage	5	5	Suitable for both sensitive and normal skin types, catering to a wide consumer base in India.	Femina, Vogue India
Final Market Score	100	76/100 (3.80/5)	Dermafique Aqua Surge Shower Gel has a strong market position in the premium body wash segment in India.

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