Cycle Pure Dasara Incense Sticks - Pack of 2 (Total 120 Sticks) - Sandal Rose Natural Fragrance Agarbathi for Puja, Festivals, and Gifting

About Product: Cycle Pure Dasara Incense Sticks are a pack of 2 with 60 sticks per pack, featuring a beautiful blend of sandalwood and rose fragrances. These natural agarbathi sticks are perfect for use during puja ceremonies, festivals, or even as a thoughtful gift.

Key Features: - Pack of 2 with 60 sticks per pack - Sandalwood and rose blend fragrance - Natural agarbathi sticks - Suitable for puja, festivals, and gifting

For Whom: These incense sticks are ideal for anyone looking to create a soothing and aromatic atmosphere during religious rituals, festive celebrations, or as a special gift for loved ones.

Pros: - Authentic blend of sandalwood and rose fragrances - Long-lasting and pleasant aroma - Convenient pack size for regular use - Can be used for various occasions

Cons: - Some users may prefer a different scent combination - Packaging could be improved for better storage and preservation

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sandal Rose fragrance aligns with traditional Indian preferences	Times of India, India Today
Brand Strength	20	10	Established brand with strong presence in puja and festival segment	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for natural fragrance products in Indian market	Mint, Business Standard
Price Positioning	20	10	Competitively priced for a pack of 2 with 120 sticks	Livemint, CNBC TV18
Competition	10	6	Facing moderate competition from local and regional incense stick brands	The Print, Moneycontrol
Use-case Advantage	5	5	Versatile usage for puja, festivals, and gifting purposes	Business Insider, Financial Express
Final Market Score	100	66/100 (3.30/5)	Cycle Pure Dasara Incense Sticks offer a well-rounded incense option for diverse Indian rituals and celebrations.

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