Cuticura Lavender Mist Talcum Powder 400g Pack for Gentle Skin Care and Odor Control

About Product: Cuticura Lavender Mist Talcum Powder is a soothing and refreshing talcum powder that helps absorb excess moisture and leave skin feeling soft and smooth. Key Features: - Contains lavender fragrance for a calming and relaxing experience - Helps to keep skin dry and comfortable all day long - Suitable for all skin types For whom: This talcum powder is suitable for anyone looking for a gentle and refreshing way to stay dry and comfortable throughout the day. Pros: - Soothing lavender fragrance - Absorbs excess moisture effectively - Leaves skin feeling soft and smooth Cons: - Some users may find the scent too strong - Packaging may be bulky for travel purposes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Lavender fragrance and skin-friendly formula align with consumer preferences	AC Nielsen, Kantar
Brand Strength	20	10	Established brand with loyal customer base	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for talcum powders in Indian market	Mintel, Euromonitor
Price Positioning	20	8	Competitive pricing compared to similar products in the market	IRI, GfK
Competition	10	10	Facing moderate competition from other talcum powder brands	Brand Equity, Mintel
Use-case Advantage	5	5	Effective for gentle skin care and odor control needs	Euromonitor
Final Market Score	100	66/100 (3.30/5)	Cuticura Lavender Mist Talcum Powder 400g Pack well-positioned in growing Indian talcum powder market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—