Curl Up Hydrating Conditioner for Frizzy, Wavy, Curly Hair - 200ml, Sulphate, Paraben, and Silicone Free

About Product: Curl Up Curl Hydrating Conditioner is specially formulated for those with frizzy, wavy, or curly hair. It is free from sulphates, parabens, and silicones, making it gentle on your hair while providing the nourishment it needs.

Key Features: This conditioner helps to hydrate and moisturize your hair, leaving it feeling soft and smooth. It also helps to define your curls and reduce frizz, giving you a more manageable and healthy-looking hair.

For whom: This product is perfect for those with frizzy, wavy, or curly hair who are looking for a hydrating conditioner that is free from harmful chemicals. It is suitable for all hair types and can be used on a daily basis.

Pros: - Hydrates and moisturizes hair - Defines curls and reduces frizz - Free from sulphates, parabens, and silicones - Suitable for all hair types

Cons: - Some may find the scent too strong - May not provide enough hydration for very dry hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for frizzy, wavy, and curly hair with no harmful chemicals.	Beauty Insider
Brand Strength	20	15	Established brand with a loyal customer base in the hair care segment.	Brand Equity
Category Momentum	20	10	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulfate-free conditioners.	Retail Today
Competition	10	6	Facing competition from other established sulfate-free hair conditioners.	Cosmetics Business
Use-case Advantage	5	5	Addresses specific needs of individuals with frizzy, wavy, curly hair.	Vogue India
Final Market Score	100	66/100 (3.30/5)	Well-positioned sulfate-free conditioner for Indian market catering to specific hair types.

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