Complan Nutrition Drink Powder for Children - Creamy Classic Flavour - 1kg Carton - With Protein & 34 Vital Nutrients

Key Features: - Contains 34 vital nutrients essential for growing children - Provides protein for muscle development - Creamy classic flavor that kids love - Comes in a convenient 1 kilogram carton

For whom: Complan Nutrition Drink Powder is designed for children who may be picky eaters or have difficulty getting all the necessary nutrients from their diet. It is suitable for kids of all ages.

Pros: - Easy way to ensure kids get essential vitamins and minerals - Convenient and easy to mix - Creamy classic flavor is kid-approved - Contains protein for muscle growth and development

Cons: - Some children may not enjoy the taste - Can be more expensive than other nutrition drink options - Not suitable for children with certain allergies or dietary restrictions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a wide range of essential nutrients suitable for children's growth and development.	Frost & Sullivan
Brand Strength	20	18	Complan is a well-established brand with strong brand loyalty in India.	Brandwatch
Category Momentum	20	15	Growing demand for child nutrition products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Euromonitor
Competition	10	8	Facing strong competition from other established brands in the child nutrition segment.	Nielsen
Use-case Advantage	5	5	Convenient and easy-to-prepare nutrition drink for busy parents.	GfK
Final Market Score	100	76/100 (3.80/5)	Complan Nutrition Drink Powder for Children holds a strong position in the competitive Indian child nutrition market.

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