CO Olesoft Lite Facial Moisturizing Gel with SPF 50

is a lightweight and non-greasy moisturizer with sun protection. It is easily absorbed into the skin, leaving it soft and hydrated.

Key Features:
- Contains SPF 50 for broad-spectrum sun protection
- Enriched with Vitamin E to nourish and protect the skin
- Suitable for all skin types

For those looking for a daily moisturizer that also provides high SPF protection, CO Olesoft Lite Face Moisturizing Gel SPF 50 is the perfect choice. It is ideal for those who spend a lot of time outdoors and want to protect their skin from harmful UV rays.

Pros:
- Lightweight and non-greasy formula
- Provides high SPF protection
- Nourishes and hydrates the skin

Cons:
- May not be suitable for those with very sensitive skin
- Some may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High SPF value and lightweight gel texture align with current consumer preferences.	Vogue
Brand Strength	20	15	Strong brand reputation and trust in the skincare segment.	Brand Equity
Category Momentum	20	10	Growing demand for facial moisturizers with SPF in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from established and emerging brands in the segment.	Beauty Monitor
Use-case Advantage	5	5	Addresses the need for daily sun protection and hydration in one product.	Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned facial moisturizer with SPF catering to the growing demand in the Indian market.

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