Closeup Toothpaste for Long-Lasting Fresh Breath and Whiter Teeth - 150g

Closeup Toothpaste is a powerful oral care product that provides long-lasting freshness and helps maintain white teeth.

Key Features: - Long lasting 18 hours of fresh breath - Helps keep teeth white - Provides effective plaque and germ protection

For whom: Ideal for individuals who prioritize oral hygiene and want to maintain fresh breath and white teeth throughout the day.

Pros: - Long-lasting freshness - Whitening properties - Effective plaque and germ protection Cons: - Some users may find the flavor too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with consumer preferences for fresh breath and teeth whitening.	Euromonitor
Brand Strength	20	18	Closeup is a well-established brand in India with high brand recall.	Brandwatch
Category Momentum	20	15	Growing demand for oral care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	8	Facing moderate competition from other established oral care brands.	Kantar
Use-case Advantage	5	5	Addresses key consumer need for long-lasting fresh breath and whiter teeth.	GfK
Final Market Score	100	76/100 (3.80/5)	Closeup Toothpaste is well-positioned in the Indian market with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—