Clean Clear Vitamin C Face Wash is a refreshing facial cleanser that is formulated with Vitamin C to brighten and even out skin tone. It helps to remove dirt, oil, and impurities from the skin, leaving it feeling clean and revitalized.

Key Features: - Formulated with Vitamin C to brighten skin - Helps to remove dirt, oil, and impurities - Leaves skin feeling clean and revitalized - Suitable for daily use

For whom: Clean Clear Vitamin C Face Wash is suitable for all skin types, especially those looking to brighten their complexion and improve skin tone.

Pros: - Brightens and evens out skin tone - Removes dirt, oil, and impurities - Leaves skin feeling clean and refreshed - Suitable for daily use

Cons: - May not be suitable for sensitive skin types - Some users may find the fragrance too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Vitamin C is a popular ingredient in face washes for brightening skin.	Euromonitor
Brand Strength	20	18	Strong brand recognition and trust in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	0	Intense competition from established and emerging skincare brands.	Beauty Insider
Use-case Advantage	5	3	Offers convenient and effective daily skincare routine.	Vogue
Final Market Score	100	66/100 (3.30/5)	Strong brand with good feature fit and competitive pricing in a growing market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—