Cetaphil Restoraderm Shea Butter Body Moisturizer 295ml

This Cetaphil Restoraderm Body Moisturizer is a nourishing and hydrating body lotion specifically formulated for dry, sensitive skin.

Key features of this product include the use of shea butter to deeply moisturize and protect the skin's natural barrier.

This body moisturizer is suitable for those with dry, sensitive skin who are looking for a gentle and effective way to hydrate and nourish their skin.

Pros of this moisturizer include its non-greasy formula, quick-absorbing texture, and long-lasting hydration. Cons may include the higher price point compared to other body lotions on the market.

Overall, the Cetaphil Restoraderm Body Moisturizer Shea Butter is a great option for those with dry, sensitive skin in need of intense hydration and nourishment.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shea butter formulation aligns with Indian consumers' preference for natural ingredients	Euromonitor
Brand Strength	20	10	Cetaphil is a trusted brand with a loyal customer base in India	Brandwatch
Category Momentum	20	15	Growing demand for premium body moisturizers in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body moisturizers in India	Retail360
Competition	10	6	Facing competition from other established premium body moisturizer brands in India	Nielsen
Use-case Advantage	5	5	Addresses dry skin concerns prevalent in Indian climate	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium body moisturizer in a competitive Indian market

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