CamPure Camphor Cone and Sandalwood Air Freshener Pack - 100% Organic (Pack of 4) for Car, Wardrobe, Office, Cabin, Drawers, Travel Bag, and Bathroom

This CamPure Camphor Cone Pack includes 2 original and 2 sandalwood camphor cones, which are made of 100% organic ingredients. They serve as a natural air freshener that eliminates odors and purifies the air in various spaces like cars, wardrobe, office cabin, drawers, travel bags, and bathrooms.

Key Features:
- Made of 100% organic ingredients
- Comes in a pack of 4 (2 original, 2 sandalwood)
- Acts as a natural air freshener
- Eliminates odors and purifies the air
For Whom:
- People looking for a natural air freshener for their cars, wardrobes, office cabins, drawers, travel bags, and bathrooms
Pros:
- Made of organic ingredients, safe for use
- Long-lasting fragrance
- Multipurpose, can be used in various spaces
Cons:
- The scent may be too strong for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of camphor and sandalwood for diverse usage scenarios.	Livemint, Financial Express
Brand Strength	20	10	Established brand reputation in the air freshener segment.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for organic air fresheners in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar organic air fresheners.	Business Today, CNBC TV18
Competition	10	6	Facing moderate competition from established and new entrants in the segment.	Livemint, Business Standard
Use-case Advantage	5	5	Versatile usage options make it a practical choice for consumers.	The Times of India, India Today
Final Market Score	100	66/100 (3.30/5)	Organic air freshener pack with unique blend positioned well in growing Indian market.

Factor	Rating (out of 5)	Notes
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Performance in Climate	0.0	—