Brut Attraction ALL IN ONE Hair and Body Wash for Men - Authentic Fragrance 500ml

Brut Attraction ALL IN ONE Shower Gel is a multipurpose product designed for men to use on their hair and body. With its authentic fragrance, this shower gel provides a refreshing and invigorating experience.
Key Features: - Can be used as a body wash and shampoo - Authentic fragrance that lasts - 500ml size bottle for long-lasting use
This product is ideal for men who lead active lifestyles and want a convenient and effective grooming solution. The all-in-one formula saves time and space in the shower, making it perfect for busy individuals.
Pros: - Versatile product for hair and body - Long-lasting fragrance - Convenient size bottle for use at home or on the go Cons: - Some users may prefer separate products for hair and body - Fragrance may be too strong for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers convenient all-in-one solution for men's grooming needs.	Retail Insights
Brand Strength	20	10	Established brand with loyal male customer base.	Brand Equity
Category Momentum	20	15	Strong growth in men's grooming segment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PriceWatch
Competition	10	6	Facing moderate competition from other established brands.	MarketWatch
Use-case Advantage	5	5	Addresses the need for efficiency in men's grooming routines.	Grooming Today
Final Market Score	100	66/100 (3.30/5)	Attractive product with strong market fit in growing men's grooming segment.

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