BRB Peanut Butter Bites

BRB Shortcuts Peanut Butter Wafer Bites Classic Chocolate Combo is a delicious snack that combines the creamy goodness of peanut butter with the rich flavor of chocolate in a crispy wafer bite.

Key Features: - Bite-sized wafers filled with creamy peanut butter and coated in rich chocolate - Convenient packaging that makes it easy to enjoy on the go - Perfect for satisfying sweet cravings without the guilt

For whom: - Peanut butter and chocolate lovers - Anyone looking for a satisfying snack that's easy to take with them on busy days

Pros: - Delicious flavor combination - Convenient packaging - Satisfying crunch

Cons: - May not be suitable for those with nut allergies

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product offers unique combination appealing to health-conscious consumers.	Retail360
Brand Strength	20	18	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for healthy snacks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	PriceBaba
Competition	10	0	Intense competition in the healthy snack segment in India.	Euromonitor
Use-case Advantage	5	3	Convenient snack option for on-the-go consumers.	FoodNavigator
Final Market Score	100	66/100 (3.30/5)	Strong brand and unique product offering position it well in the growing healthy snack market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—