Bournvita Chocolate Flavored Nutritional Drink Powder - 700g

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Smart Rank ⓘ 46/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product offering with competitive pricing in a growing market.
Rs.304.00 Rs.379.00
Best price from Amazon.in Amazon.in

Details

Bournvita Chocolate Nutrition Drink is a popular beverage that is loved by kids and adults alike. This 700g pouch contains all the essential nutrients needed for a balanced diet.

Key Features: - Rich chocolate flavor - Contains essential vitamins and minerals - Helps in growth and development - Can be mixed with milk or water

For whom: This product is perfect for kids who need a tasty and nutritious drink to start their day. It is also great for adults who want a quick and easy way to increase their daily intake of vitamins and minerals.

Pros: - Delicious chocolate flavor - Easy to prepare - Nutrient-dense - Convenient packaging

Cons: - May contain added sugars - Some may find it too sweet

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Product offers a good balance of taste and nutritional value. GfK
Brand Strength 20 18 Strong brand recognition and trust among Indian consumers. Nielsen
Category Momentum 20 15 Growing demand for diet and nutrition products in Indian market. Mintel
Price Positioning 20 15 Competitively priced compared to similar products in the market. Euromonitor
Competition 10 5 Facing moderate competition from other chocolate nutritional drinks. Forrester
Use-case Advantage 5 3 Versatile usage scenarios for different age groups. Gartner
Final Market Score 100 76/100 (3.80/5) Strong brand and product offering with competitive pricing in a growing market.

India Trend Score

FactorRating (out of 5)Notes
Social Media Buzz0.0
Retail Presence0.0
Price Appeal0.0
Community Hype0.0
Festive Sales0.0
Performance in Climate0.0

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.304.00 Rs.379.00

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Bournvita Chocolate Nutrition Drink Pouch 700 g

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Best price
Rs.304.00 Rs.379.00