BoroPlus Aloe Neem Body Lotion - 400ml

The BoroPlus Aloe Neem Body Lotion is a nourishing and hydrating lotion enriched with the goodness of aloe vera and neem. This unique blend helps to moisturize and protect the skin, leaving it soft and supple.

Key features of this body lotion include its non-greasy formula that gets absorbed quickly into the skin, providing long-lasting hydration. It also contains antibacterial properties that help to prevent infections and soothe irritated skin.

This body lotion is suitable for all skin types, especially for those with dry or sensitive skin. It is ideal for daily use to maintain healthy and hydrated skin.

Pros: - Deeply moisturizes and nourishes the skin - Contains natural ingredients like aloe vera and neem - Helps to soothe irritated skin and prevent infections - Non-greasy formula that gets absorbed quickly Cons: - Some may find the scent overpowering - May not be suitable for those with allergies to aloe vera or neem

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe and Neem combination aligns with Indian consumers' preference for herbal ingredients.	Euromonitor
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	8	Facing strong competition from both local and international brands in the body lotion segment.	Business Standard
Use-case Advantage	5	5	Addresses common skin issues faced in Indian climate conditions.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and ingredient alignment position BoroPlus Aloe Neem Body Lotion well in the competitive Indian body care market.

Factor	Rating (out of 5)	Notes
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