Born Good Natural Laundry Liquid Detergent 5000ml - Japanese Cypress Fragrance - Plant Based - Non Toxic - Eco Friendly - Organic - Tough on Stains & Odor - Gentle on Skin & Fabrics - Baby Safe

Born Good Natural Laundry Liquid Detergent is a sustainable choice for your laundry needs. Made with plant-based ingredients, this detergent is non-toxic and eco-friendly. The refreshing Japanese Cypress fragrance will leave your clothes smelling fresh and clean.

Key features of this detergent include its tough-on-stains formula that effectively removes dirt and grime from fabrics. It is also gentle on skin, making it suitable for those with sensitive skin. The organic ingredients make it safe for both your family and the environment.

This detergent is perfect for anyone looking to switch to a more natural and sustainable laundry option. It is safe for use on all fabrics, including baby clothes, making it a great choice for families with young children. The gentle formula will not irritate skin, making it ideal for those with allergies or sensitivities.

Pros: - Plant-based and organic ingredients - Japanese Cypress fragrance - Tough on stains, gentle on skin - Eco-friendly and non-toxic Cons: - May not be as powerful on tough stains as traditional detergents

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align well with the increasing consumer preference for organic and gentle detergents.	GfK, Kantar
Brand Strength	20	18	Established brand with a reputation for natural and safe products.	Brandwatch, Nielsen
Category Momentum	20	15	Growing demand for eco-friendly laundry products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar eco-friendly laundry detergents in the market.	IRI, RetailWire
Competition	10	0	Intense competition in the eco-friendly laundry detergent segment with multiple established and emerging brands.	Forbes, Business Standard
Use-case Advantage	5	3	Offers a safe and effective solution for baby laundry needs.	Statista
Final Market Score	100	66/100 (3.30/5)	Strong brand with eco-friendly features positioned well in a competitive market.

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