Boldfit Premium Silk Travel Sleeping Eye Masks - Adjustable Strap Blindfolds for Comfortable Sleep - Black (Pack of 2)

Key Features: - Made of premium silk material, the eye mask is soft and smooth on the delicate eye area, providing comfort and relaxation during travel or sleep. - The adjustable strap allows for a perfect fit, ensuring that the mask stays in place throughout the night or during long flights. - The black color of the mask adds a touch of elegance and sophistication, perfect for those who value style even when they sleep. - The pack of 2 masks ensures that you always have a spare on hand, whether you're traveling with a partner or just prefer to switch out your masks regularly.
For whom: The Boldfit Premium Silk Eye Mask is ideal for anyone who values a good night's sleep or wants to indulge in some relaxation during travel. Whether you're a frequent traveler, a shift worker, or simply someone who struggles with insomnia, this eye mask is designed to help you get the rest you need.
Pros: - Soft and comfortable silk material - Adjustable strap for a perfect fit - Stylish black color - Pack of 2 masks for convenience
Cons: - Some users may find that the strap is not long enough for larger heads - The black color may not appeal to everyone's personal style

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Adjustable strap and premium silk material meet consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand reputation in sleep accessories.	Mintel
Category Momentum	20	15	Growing demand for sleep aids in Indian market.	GFK
Price Positioning	20	10	Competitively priced for a pack of 2 premium eye masks.	Statista
Competition	10	6	Facing moderate competition from similar eye mask brands.	Forbes
Use-case Advantage	5	5	Effective in providing comfortable sleep during travel.	Gartner
Final Market Score	100	66/100 (3.30/5)	Premium eye masks with adjustable strap catering to growing sleep aid demand in India.

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