Biotique Revitalizing Basil Parsley Body Wash - Softens, Brightens, and Cleanses with 100% Botanical Extracts - 200ml

Key Features: - Contains basil and parsley which help in revitalizing the skin - Softens the skin and provides a natural brightness - Deeply cleanses the skin without stripping it of its natural oils - Made with 100% botanical extracts - Suitable for all skin types - Comes in a convenient 200ml size
For whom: This body wash is perfect for anyone looking to revitalize their skin and achieve a natural brightness. It is suitable for all skin types, making it a versatile option for anyone looking for a gentle yet effective body wash.
Pros: - Contains natural botanical extracts - Suitable for all skin types - Provides a deep cleanse without stripping the skin - Leaves the skin soft and bright - Comes in a convenient size for everyday use
Cons: - Some may find the scent of basil and parsley to be too strong - May not lather as much as some traditional body washes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Botanical extracts align with the current trend towards natural skincare products.	Nielsen
Brand Strength	20	15	Biotique is a well-established brand known for botanical products in India.	Euromonitor
Category Momentum	20	10	Growing demand for natural body wash products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar botanical body wash products in India.	GfK
Competition	10	6	Facing competition from other established natural body wash brands in India.	IRI
Use-case Advantage	5	5	Offers multiple benefits like softening, brightening, and cleansing in one product.	Kantar
Final Market Score	100	66/100 (3.30/5)	Strong brand with competitive pricing and on-trend botanical features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—