Bioderma Photoderm Aquafluide Sun Active Defense Sunscreen SPF 50 Claire 40ml

This Bioderma sunscreen is designed to provide high protection against harmful UVA and UVB rays. Its lightweight and non-greasy formula makes it suitable for daily use, even under makeup. The Aquafluide texture ensures easy application and quick absorption, leaving the skin feeling fresh and comfortable.

Key Features: - SPF 50 protection - Suitable for all skin types, including sensitive skin - Fragrance-free - Water-resistant

For whom: This sunscreen is ideal for anyone looking for a high level of sun protection without the heavy feel of traditional sunscreens. Its gentle formula makes it suitable for all skin types, including those with sensitive skin.

Pros: - Lightweight and non-greasy - Easy to apply and absorbs quickly - High level of sun protection - Suitable for sensitive skin

Cons: - Some users may find the bottle size small for daily use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	SPF 50 and Aquafluide technology align well with Indian consumers' needs for sun protection and light texture.	Euromonitor
Brand Strength	20	15	Bioderma is a trusted brand known for its effective skincare products.	Brandwatch
Category Momentum	20	10	Growing demand for high-quality sunscreens in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar high-end sunscreens in the market.	GfK
Competition	10	6	Facing competition from other established sunscreen brands offering similar features.	Nielsen
Use-case Advantage	5	5	Suitable for daily use and outdoor activities, meeting diverse consumer needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Bioderma Photoderm Aquafluide Sunscreen offers a balanced mix of quality, features, and pricing for the Indian market.

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