Bioderma Node DS Intense Anti-Dandruff Shampoo for Hair and Scalp Care - 125 ml

This Bioderma Node DS Anti-Dandruff Intense Shampoo is specially formulated to combat dandruff and soothe itchy scalp. It contains patented DSactiv complex that targets the root cause of dandruff formation, helping to eliminate flakes and prevent their recurrence.

Key features of this shampoo include its gentle formula that is suitable for sensitive scalps, its anti-fungal and anti-inflammatory properties, and its soothing effect on irritated skin. The shampoo also helps to regulate sebum production and restore the balance of the scalp microbiome.

This shampoo is perfect for individuals dealing with persistent dandruff, scalp itching, and other scalp conditions. It is suitable for both men and women and can be used on all hair types.

Pros: Effectively targets dandruff and flakes, soothes irritated scalp, gentle formula suitable for sensitive skin, regulates sebum production.

Cons: Some users may find the scent too strong, may take time to see significant results for severe dandruff cases.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients for effective anti-dandruff treatment suitable for Indian consumers.	AC Nielsen
Brand Strength	20	10	Bioderma is a well-known international brand with good reputation in India.	Euromonitor
Category Momentum	20	15	Strong growth in anti-dandruff hair care segment in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos in India.	Retail360
Competition	10	6	Facing moderate competition from established anti-dandruff shampoo brands in India.	Kantar
Use-case Advantage	5	5	Addresses scalp care needs along with anti-dandruff treatment, appealing to health-conscious consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Well-positioned anti-dandruff shampoo with strong brand and features for Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—