Bigen Powder Hair Color 6g in Oriental Black N10

Bigen Powder Hair Color is a convenient and easy-to-use hair coloring product that is perfect for those who want to color their hair at home.

Key Features: - Long-lasting color - Ammonia-free formula - Easy to mix and apply

For whom: Bigen Powder Hair Color is ideal for individuals who want to touch up their roots, cover gray hair, or change their hair color at home without the need for a professional salon visit.

Pros: - Comes in a variety of shades - Simple and easy to use - Affordable option for at-home hair coloring

Cons: - May require multiple applications for desired color intensity - Color may fade sooner than expected

Overall, Bigen Powder Hair Color is a great option for those looking for an affordable and convenient way to color their hair at home.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	10	Offers a wide range of shades suitable for Indian consumers.	Retail360
Brand Strength	20	15	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	10	Growing demand for hair color products in Indian market.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	PriceBaba
Competition	10	8	Facing competition from both local and international hair color brands.	Euromonitor
Use-case Advantage	5	5	Easy to use at home, convenient for consumers.	Consumer Reports
Final Market Score	100	56/100 (2.80/5)	Competitively priced hair color with a loyal customer base in a growing market.

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