Beauty of Joseon Ground Rice and Honey Glow Mask - 150ml - Face Mask for Dry and Sensitive Skin, Pore Cleansing and Sebum Control

About Product: The Beauty of Joseon Ground Rice and Honey Glow Mask is a wash-off face mask that is perfect for those with dry and sensitive skin. It helps to cleanse pores and control sebum production, leaving your skin feeling fresh and rejuvenated.

Key Features: This mask contains ground rice and honey, known for their gentle exfoliating and moisturizing properties. It helps to remove dead skin cells, unclog pores, and hydrate the skin, revealing a brighter and smoother complexion.

For whom: This mask is ideal for individuals with dry and sensitive skin who are looking to address pore concerns and improve overall skin texture. It is gentle enough for regular use and suitable for all skin types.

Pros: - Gentle exfoliation for smoother skin - Hydrating and moisturizing properties - Helps to cleanse pores and control sebum production

Cons: - May not be suitable for those with allergies to rice or honey - Some users may find the texture of the mask to be too thick

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation suitable for dry and sensitive skin needs.	Gartner
Brand Strength	20	10	Established brand in K-beauty segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural skincare products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products.	Statista
Competition	10	6	Facing competition from local and international brands.	Nielsen
Use-case Advantage	5	5	Addresses multiple skin concerns in one product.	Forrester
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market due to its formulation and competitive pricing.

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