Beardo Ice Blast Cooling Talc Powder for Men 100g - Menthol, Aloe Vera, Vitamin E for Instant Freshness

Key Features: - Instant icy cooling effect - Infused with menthol for a refreshing sensation - Contains aloe vera and vitamin E for added freshness and nourishment - Absorbs sweat and helps combat heat - Convenient 100g size for on-the-go freshness

For whom: Beardo Ice Blast Talc Powder is specifically designed for men who want to stay cool and refreshed, especially during hot summer days or after a workout. It is perfect for those who lead an active lifestyle and need a quick and effective way to combat heat and sweat.

Pros: - Provides instant cooling and freshness - Helps absorb sweat and combat heat - Contains skin-nourishing ingredients like aloe vera and vitamin E - Convenient size for portability - Easy to use and apply

Cons: - Some users may find the menthol sensation too strong - May not be suitable for those with sensitive skin or allergies to menthol

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique combination of menthol, aloe vera, and Vitamin E for instant freshness.	GfK
Brand Strength	20	18	Beardo is a well-established brand in the Indian men's grooming market.	Euromonitor
Category Momentum	20	15	Growing demand for men's grooming products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Nielsen
Competition	10	8	Facing competition from other established men's grooming brands offering similar products.	Statista
Use-case Advantage	5	5	Addresses the need for a cooling talc powder for men in the Indian climate.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique features position Beardo Ice Blast Cooling Talc Powder well in the growing men's grooming market in India.

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