Axe Musk Deodorant Body Spray for Men - 48H Odour Protection - Lavender Geranium & Vanilla Notes - 150ml

Key Features: - Long-lasting 48-hour odour protection - Infused with refreshing scents of lavender, geranium, and vanilla - Easy-to-use body spray format - Compact 150ml size perfect for on-the-go freshness

For whom: This Axe Musk Deodorant Body Spray is designed for men who want to stay fresh and confident all day long. The refreshing scent and long-lasting odour protection make it ideal for daily use, whether at work, at the gym, or on a night out.

Pros: - Provides 48-hour odour protection - Features a unique blend of lavender, geranium, and vanilla scents - Convenient spray format for easy application - Compact size is perfect for travel or carrying in a gym bag

Cons: - Some users may find the scent too strong - May need to reapply throughout the day for optimal freshness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 48H odour protection and unique fragrance notes cater well to Indian consumer preferences.	Kantar
Brand Strength	20	15	Axe is a well-established brand with strong recognition among Indian consumers.	Euromonitor
Category Momentum	20	10	Growing demand for men's grooming products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the premium deodorant segment in India.	AC Nielsen
Competition	10	6	Facing strong competition from other established deodorant brands in India.	IRI
Use-case Advantage	5	5	Addresses the need for long-lasting freshness in the Indian climate.	GfK
Final Market Score	100	66/100 (3.30/5)	Axe Musk Deodorant Body Spray for Men holds a competitive position in the Indian men's grooming market.

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