Avvatar MuscleMax 2Kg

Key Features: - 28.5g of protein per serving - 50 servings per container - Contains 2.8g of Creatine Monohydrate - Malai Kulfi flavor for a delicious taste - Ultimate muscle building formula to increase strength and exercise performance

For whom: This product is ideal for fitness enthusiasts, bodybuilders, athletes, and anyone looking to increase muscle mass and improve their exercise performance.

Pros: - High protein content for muscle building - Convenient 50 servings per container - Added Creatine Monohydrate for increased strength - Great Malai Kulfi flavor for an enjoyable taste

Cons: - May not be suitable for individuals with dairy allergies - Some users may find the taste too sweet

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique flavor and added creatine for muscle building.	HealthLine
Brand Strength	20	10	Established brand reputation in the fitness community.	FitnessMag
Category Momentum	20	15	Growing demand for high-protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GymRat
Competition	10	6	Facing moderate competition from other established whey protein brands.	ProteinDigest
Use-case Advantage	5	5	Tailored for muscle building and exercise performance improvement.	FitIndia
Final Market Score	100	66/100 (3.30/5)	Highly competitive product with unique features in the Indian protein supplement market.

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