Assure Herbal 8-Pack 800g - Handmade Soap Bars 100g

Assure Soap Neem Tulsi Pudina is a pack of 8 soap bars, each weighing 100g. This soap is specially formulated with the goodness of neem, tulsi, and pudina to provide a refreshing and cleansing experience.

Key Features: - Enriched with neem, tulsi, and pudina - Cleanses the skin effectively - Refreshing fragrance - Pack of 8 soap bars

For whom: This soap is suitable for all skin types and is especially beneficial for those with oily or acne-prone skin. The natural ingredients help to cleanse the skin and maintain its health.

Pros: - Natural ingredients - Refreshing fragrance - Cleanses effectively - Value pack of 8 soap bars

Cons: - Some users may find the fragrance too strong - May not be suitable for very sensitive skin types

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Neem, Tulsi, and Pudina are popular herbal ingredients in Indian skincare.	India Today, NDTV
Brand Strength	20	10	Assure Soap is a well-known brand in the Indian market.	The Economic Times, Hindu Business Line
Category Momentum	20	15	Growing demand for herbal products in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar herbal soap packs.	Livemint, Moneycontrol
Competition	10	6	Facing competition from other established herbal soap brands.	Business Standard, Financial Express
Use-case Advantage	5	5	Addresses common skin issues with natural ingredients.	The Times of India
Final Market Score	100	66/100 (3.30/5)	Assure Soap Neem Tulsi Pudina 8-Pack holds strong in the competitive herbal soap market.

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