Ashba Botanics Frizz-Fighting Leave-In Conditioner for Curly, Wavy Hair - Moisturizing, Protecting, and Nourishing Hair Cream for Men and Women - Adds Shine and Hydration to Dry, Damaged Hair - Silicone-Free Formula - 200ml

About Product: Ashba Botanics Leave in Conditioner is a hair cream specifically designed for frizzy, wavy, and curly hair. This product is suitable for both men and women looking to moisturize, protect, and nourish their hair.

Key Features: This leave-in conditioner is silicone-free, making it a healthier option for your hair. It not only adds shine to dry and damaged hair but also helps to define and enhance your natural curls or waves.

For whom: This product is perfect for individuals with frizzy, wavy, or curly hair who are looking for a leave-in conditioner that will help moisturize and protect their locks. It is suitable for both men and women.

Pros: The Ashba Botanics Leave in Conditioner is a lightweight formula that won't weigh down your hair. It helps to detangle and smooth frizz, leaving your hair looking shiny and healthy.

Cons: Some users may find the scent of this conditioner to be too strong for their liking. Additionally, those with very fine hair may find it slightly heavy for their hair type.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored for curly and wavy hair needs, silicone-free formula.	Brand website
Brand Strength	20	10	Established brand with positive customer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for natural hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail Gazette
Competition	10	6	Facing competition from established and emerging natural hair care brands.	Business Standard
Use-case Advantage	5	5	Addresses frizz and dryness common in Indian climate.	Vogue
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the growing Indian market for natural hair care products.

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