Asaya Dark Underarm Even Tone Mist: 7% Glycolic Acid & 3% Lactic Acid MelaMe Complex - Brightens, Exfoliates, Controls Odor - Fade Darkness, Aluminum & Alcohol-Free - Women & Men, 100 ml

The Asaya Even Tone Mist is specifically designed to target dark underarm patches with its powerful formula. With 7% glycolic acid and 3% lactic acid, it works to exfoliate the skin, brighten the complexion, and fade darkness over time. The MelaMe Complex helps to even out skin tone and control odour for a fresh feeling throughout the day.
This mist is suitable for both men and women looking to improve the appearance of their underarms. Whether you struggle with dark patches, rough skin, or odour, this product can help you achieve smoother, brighter skin in this specific area.
Pros: - Helps fade dark underarm patches - Brightens skin and evens out skin tone - Exfoliates for smoother, softer skin - Controls odour for a fresh feeling - Free from aluminium and alcohol Cons: - May take some time to see results - Can cause mild irritation for those with sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High glycolic and lactic acid content meets consumer demand for effective underarm brightening and exfoliation.	Vogue India
Brand Strength	20	10	Established brand with a reputation for quality skincare products.	Brand Equity
Category Momentum	20	15	Growing demand for underarm skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other underarm skincare brands offering similar benefits.	Cosmopolitan India
Use-case Advantage	5	5	Addresses the specific need for underarm darkness reduction and odor control.	Beauty Insider
Final Market Score	100	66/100 (3.30/5)	Competitively priced underarm mist with strong brightening and exfoliating features for the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—