AS IT IS Nutrition ATOM Whey Protein 1kg - Double Rich Chocolate Flavour - 27g Protein Isolate Concentrate - Labdoor Certified - Enhanced with Digestive Enzymes for Better Absorption - Made in USA

About Product: AS IT IS Nutrition ATOM Whey Protein is a high-quality protein supplement designed to help support muscle growth and recovery. Made with a blend of whey protein isolate and concentrate, this product is packed with 27g of protein per serving.

Key Features: - Double Rich Chocolate flavor for a delicious taste - USA Labdoor Certified for quality and purity - Contains digestive enzymes for better absorption - Suitable for athletes, fitness enthusiasts, and anyone looking to increase their protein intake

For whom: This whey protein supplement is ideal for anyone looking to support their fitness goals, whether it's building muscle, improving recovery, or increasing protein intake. It is suitable for both men and women of all fitness levels.

Pros: - High protein content per serving - Delicious chocolate flavor - Labdoor Certified for quality assurance - Contains digestive enzymes for better absorption

Cons: - Some people may prefer a different flavor option - Price point may be higher compared to other whey protein brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Optimal protein content and digestive enzymes align with consumer preferences.	Euromonitor, Gartner
Brand Strength	20	18	Established reputation in the nutrition industry with Labdoor certification.	Labdoor, Brandwatch
Category Momentum	20	15	Growing demand for high-quality protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium whey protein products.	AC Nielsen, Forbes
Competition	10	9	Facing competition from both local and international whey protein brands.	Statista, Retail Insight
Use-case Advantage	5	4	Tailored for fitness enthusiasts seeking muscle recovery and growth.	GNC
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and tailored features for fitness market.

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