AS IT IS Nutrition ATOM PWR Whey Protein with Enzymes - 24g Protein, 11g Essential Amino Acids - Lean Muscle Gains, Rapid Recovery, Easy Digestion - 1Kg Double Rich Chocolate

AS IT IS Nutrition ATOM PWR Whey Protein is a high-quality protein supplement designed to help you build lean muscle and recover faster after intense workouts.

Key Features: - Contains 24g of protein per serving - Enriched with 11g of essential amino acids for muscle building - Easy to digest thanks to added enzymes - Helps in lean muscle gains and rapid recovery - Available in delicious Double Rich Chocolate flavor

For whom: This product is ideal for anyone looking to increase their protein intake and support their muscle-building goals. Whether you're a serious athlete or just starting your fitness journey, AS IT IS Nutrition ATOM PWR Whey Protein can help you achieve your goals faster.

Pros: - High protein content for muscle building - Enriched with essential amino acids - Easy to digest - Great taste - Supports lean muscle gains and rapid recovery

Cons: - May not be suitable for individuals with lactose intolerance - Some users may find the price on the higher side

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and essential amino acids align with market trends	HealthLine
Brand Strength	20	10	Established brand with good reputation in fitness community	FitnessMag
Category Momentum	20	15	Growing demand for diet & nutrition products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Gymshark
Competition	10	6	Facing competition from both local and international brands in the segment	FitMag
Use-case Advantage	5	5	Promotes lean muscle gains, rapid recovery, and easy digestion	FitIndia
Final Market Score	100	66/100 (3.30/5)	Highly competitive whey protein with strong market fit in India

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